Holey Cow is a fictional dessert food truck that serves donut holes and ice cream as their signature items (hence the name of the brand). I was tasked with designing all graphical components of this fictional brand including the logo, menu, van wrap, signs, posters, business cards, etc.
This has been the biggest project I’ve worked on to date. The items I had to design were: a logo, business cards, menu, letterhead, sandwich sign, van wrap, online banner, flyer, and lastly website. Of course, I had to start from scratch and went online to research dessert logo ideas. After toying with doodles in my notebook, I settled with a minimalist design and a few pastel colors. While creating the logo, I came up with the iconic yellow and black theme colors which helped keep consistency throughout the other components of the project. After I figured out how to format the menu and completed the logo, it made everything else a lot easier to design since I got a hang of the style and layout.